Is this a million-dollar webinar pitch?

Revealing my golden power point deck

I know my millions upon millions of loyal readers are panting with excitement to hear an update about my evil plan to generate $1 million by 2026 outlined in THIS post.

And I’m happy to say that after about 30 hours I’ve wrapped up the primary webinar pitch.

It’s been difficult to “birth” this baby because I also have a lot of work to do both as a financial analyst for Tradesmith and also a copywriter for Maneuver Marketing.

Also I’ve found it incredibly difficult to write a pitch for my very own product. Much harder than writing copy for my clients for some reason.

I scrutinized it more and wrote much slower. And in case you’re wondering, no AI was used when writing this deck.

Instead I leaned on my experience writing live webinars for a particular financial publisher named Wyatt Investment Research.

In my time writing for them from about 2018 to 2022 I wrote almost exclusively live webinars under their “style” which was kind of a mix between Russell Brunson’s Perfect Webinar structure and their own structure which the formulized after just years and years of running so may of these things.

Wyatt Investment Research isn’t a super large publisher, but the CEO Ian Wyatt was an expert at these webinars.

Unlike my bigger clients (like the Agora companies I’ve worked for) Ian would rarely record “ever webinars” and wouldn’t do big productions where he was on set answering questions interview style.

Instead, he’d just read off a PowerPoint pitch deck in GoTo Webinar.

I got so used to writing them that I could do it in my sleep. And I remember most of the time they’d pull in between $35,000 and $120,000 per showing.

Ian was a webinar machine. And I think what made them work was the Q&A at the end and the urgency of his “Fast Action Bonus” during the pitch.

And in thinking about how to craft an offer and sell this course I couldn’t think of any better way to do it than in a true live webinar format. Meaning not pre-recorded.

So my goal is to do two to three live webinars a week until I reach my goal of customers, which I’ve expanded to 1,000.

Before I share the pitch deck with you, first let me share my current startup costs and also my tech stack and of course my offer.

Tech Stack

• Go High Level $97/mo — This is the CRM my media buyer (Harrison Buch from Uscale) recommended. This is how we’re going to build registration pages, order pages, sales pages, send out emails and all that good stuff.

• Demio $277/mo — After lots of research this is the Webinar platform I’ve settled on because it has the least “resistance.” Easy to open up in a browser.

• Zapier $103/mo — In order to “connect” everything (like Demio with Go High Level) I needed to get Zapier team account. Because I don’t want to set any of this shit up myself (more on that in a moment) and I need a “team” account in order to add Harrison as admin so he can set all of that up

• Skool $99/mo — this is where I’m actually going to house everything. So when customer buy the order, this is where I’m going to have all of the material, create new lessons, and also have my coaching group

• Setup Fee $3,000 — I don’t have time to set all this stuff up myself. I just want to write the copy for everything and have somebody else handle all the tech stuff. So Harrison is getting $2,000 to set everything up and then a $1,000 initial Facebook ad spend to drive registrations for the first two webinars.

TOTAL: $3,576 ($576 recurring monthly)

The Offer

I thought long and hard about the offer to provide the most value possible and of course justify the cost.

As you’ll see in the pitch deck, the first part of the offer is the $0 to $10k Roadmap.

So this is actually that course I had created for my sister.

4 videos at about 4 hours in length and 100,000+ words of knowledge spread across 3 modules.

I start the offer off like that to stack the value. I tell them they’re going to get IMMEDIATE access to that.

And I hit them with a bomb — IT’S FREE.

And it’s FREE because it’s a “bribe” to get them to join the REAL offer is the 12 Week Future-Proof 6-Figure Career Challenge.

This is a 12-week course where I’m going to be dripping the course each week over the course of 12 weeks.

Only 1,000 total people are allowed in. After that access is cut off.

The goal is to take even complete newbies and teach them everything possible to get their first $10k/month client.

In addition to this I’m going to have a coaching group that costs $99 a month. This is where people post copy up for critique. Ask me how their cold email looks. Ask me if X company is good to send an email to and so on down the line.

And I’ll be there to give personal advice and guidance.

So here’s how it’s going to work. In the webinar (which you’ll see below) when the pitch happens, I will put on a clock for 20 minutes and have what’s called a Fast Action Bonus.

Then a link will pop up on the screen for them to click to the order page and this order page will be JUST for that fast action deal.

• Fast Action Offer (available only for 20 minutes)

PRICE: $997 (one time) | 90-Day Money-Back Guarantee | 3 Months Free Coaching Group ($297 value) | 500+ proven SWIPE file

On the order page they’ll also have the option to split the payment up.

• 3 Payments of $367

• 6 Payments of $197

BUT! The installment plans do not have a 90-day money back guarantee. However they still get 3 free months of the coaching group and the 500+ swipe file.

• Standard offer (available for 72 hours after the webinar ends)

Now for those who don’t take action during the 20 minute fast action bonus, the link will be replaced with the standard offer.

Which is basically this:

So of course the $0 - $10k Roadmap (Video 1 - 4 & Module 1 - 3).

But instead of 3 months free coaching group they only get 1 month.

And they will not receive the 500+ piece Swipe file.

And instead of everything costing $997 it goes up to $1,097.

Those who pay the full $1,097 will get a 90-day money back guarantee.

But there will also be installment options.

• 3 Payments of $397

• 6 Payments of $217

If they DO NOT buy right there on the webinar, I will then have “post event” emails I’ll send out where they can watch the replay and then a final 24 hour push where I warn them about the price rising to $1,297.

• Post-Deadline Offer

In this case they get the $0 - $10k Roadmap and the 12 week course. But they do not get any months of the free coaching group or the swipe file and the price goes up to $1,297 (they still get the 90-day money back guarantee).

Installment plans rise to:

• 3 Payments of $467

• 6 Payments of $237

The Offer Is Designed For Urgency / Scarcity With Full Payment Offering The Best Risk Reversal

Those who act fastest and pay the full amount up front get the most perks plus a 90-day money back guarantee. Which basically means that they could go through the entire 12 weeks and get 3 months of coaching in the group and STILL get their money back.

Which I fully intend to provide no questions asked.

That basically makes it risk-free and very much a “no brainer.”

Projected 1st Week Income Based On Industry Benchmarks

The following is pay-walled. If you want to see the financial breakdown and also the full webinar pitch deck subscribe to premium below.